The Risk Takers: 16 Women and Men Who Built Great Businesses Share Their Entrepreneurial Strategies For Success by Martin Don & Martin Renee

Author:Martin, Don & Martin, Renee [Martin, Don]
Language: eng
Format: mobi
ISBN: 9781593156107
Publisher: Perseus Books Group
Published: 2010-03-29T16:00:00+00:00

John Paul DeJoria with Nelson Mandela (Courtesy of John Paul DeJoria)

Even if you weren’t already familiar with John Paul DeJoria’s name, you’d probably recognize him if you passed him on the sidewalk. That’s because he’s been featured in so many of the company’s hair-product commercials on TV. He’s the exotic-looking bearded guy with the slicked-backed hair and ponytail, sly smile, and apparent fondness for wearing black. J. P. is a serial entrepreneur with a head for business and a heart for adventure and philanthropy, but the success he now enjoys belies the poverty of his youth, and you can trace his transformation back to a series of go-for-broke risks. At a time when he had nothing to fall back on, he wasn’t afraid to throw all his money and soul into a business venture that could easily have failed.

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